Monday, 7 July 2014

Product Review: Crushed - Tasty Fruit Pouches

The other week, the lovely people at Crushed began following me on Twitter.  I didn't know that much about Crushed at the time but they agreed to send me some products to review.

I have to say, what a clever idea.  I must confess, I don’t have any juniors in the household, but from what I can see, Crushed products are a great idea for children and adults alike.

The company’s strapline is “providing super fast fruit which can be eaten anywhere”.  In a nutshell: it’s delicious pureed fruit, served in a cute little pouch, which provides one of your five a day.

The happy packaging, cartoons and positive messages on pack would be a dream for a parent looking for a healthy snack and I've no doubt the fun design would be appealing to even the fussiest little eaters!

Not being the fussiest, I soon got stuck into my samples and tried the first one straight from the box.  I went for the Apple & Strawberry pouch first and at first I did find it a little odd.  I suppose I was expecting it to be more of a drink than a thick puree, but once I got my head round it, thought it was a great concept and a good way of eating fruit on the go.  (The packaging is handbag proof – fruit tends not to be).

For my second trial, I followed the instructions and refrigerated the pouch before I ate it. I tried the Apple and Banana pouch second time round and despite not being a fan of bananas actually enjoyed this flavour more.  I definitely think putting the pouch in the fridge made such a difference, so would recommend this. 

My new friends at Crushed have advised me that I can bake with the products – I’ve not yet had a chance but hopefully will in future.

I also tried one of my pouches on top of my porridge in the morning – much better for me than my usual honey and definitely filled with more vitamins!

Although I’m not the target demographic for Crushed, I would buy the products again, to keep in the fridge for when I’m craving biscuits or in need of a quick pick me up.  The products are suitable for vegetarians and don’t contain nuts – great for kids (or adults) with special diets.  

You can find the products at Waitrose in stores and online and also in WHSmith travel retail stores. 

For more info on this great little innovative brand, visit

Disclosure Statement: I received the samples from Crushed for free, to eat and review.  Any opinions expressed are my own.

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